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Media News
Google made an update to its misrepresentation policy that will be effective on October 28th, 2025. Before jumping into this update, here is a review of Google’s Misrepresentation Policy that they apply to Shopping Ads and Inventory advertising: Google’s misrepresentation policy prohibits advertising that deceives users by omitting or providing false, misleading, or unrealistic information about…
The long debate over TikTok and its ban in the U.S is not over, but the U.S have made an offer for a join-venture deal with TikTok for it to continue operation in the U.S and avoid the ban. This deal offer extends the deadline before banning TikTok until December 2025 considering an agreement would…
The Future is Digital, and the future is here already. Every marketer whatever business they are running, they need to be present in the digital media world. Some use dedicated websites and apps. Others prefer social media accounts and maps. A few invest heavily in paid ads. Others would settle with minimal exposure. In all…
The Bundesliga is revamping its football viewing rights globally in attempt to provide its audinece with the best opportunities and viewing quality, as well as increasing its fan base. Another case showcasing how media is evolving now in term of digital streaming rights, tabing into influencers opportunities, while still offering high quality TV viewing options….
Snap has rolled out its Promoted Places ad format in the UK, with Nando’s as its inaugural sponsor. The format is placed within Snapchat’s Snap Map, a personalised map where users can view where their friends are located, as well as local points of interest based on an account’s usage trends. Snap claims the Map…
Google Ads’ AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be. Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help…
#The party said YouTube ads should be screened for ‘harmful and misleading content’. YouTube adverts should be vetted in the same way as traditional media to protect consumers against scams and harmful content, according to the Lib Dems. The party said adverts on the video streaming service should be screened for “harmful and misleading content” and brought…
The US director of national intelligence says the UK has withdrawn its controversial demand to access global Apple users’ data if required. This demand is nothing new and definitely not the end to the governments’ and private sectors demand for access to the tech companies data. While encryption is highly supported by the data privacy…
Advertisers expect their media mix to provide them with the best results at the best cost possible. However, they need to understand the uniqueness of each medium on its own and set their own expectations accordingly. The following article, by the media leader website, looks into this matter and provide the best practice for media…