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Why do advertisers choose certain media channels?Advertisers select their media mix based on performance metrics like objective, reach, targeting precision, ad cost, and return on ad spend (ROAS) — but that’s only part of the story. Strategic factors such as competitive buying deals, relationships with media partners, testing new ad formats, and event sponsorships also…
In today’s hyper-competitive media landscape, transparency is not just a regulatory requirement, it’s a strategic asset. Platforms like Google’s Ad Transparency Center and Meta’s Ad Library have opened unprecedented access to advertising data across the digital ecosystem. For marketers, advertisers, and brand managers, these tools provide a window into the real-time strategies of competitors, industry…
يعتبر كل من الإعلان والرعاية عملية تسويق وهما من ضمن استراتيجيات اتصالات التسويق التي تستخدم للتواصل مع الجمهور وتحقيق اهداف الشركة سواء لغرض التعريف بالشركة وخدماتها او دعم عملية المبيعات وتعزيز هويتها (السمة). لذلك فهنالك العديد من نقاط التشابه في عملية الشراء للإعلان والرعاية، فما هو الفرق بينهما؟ أولا، تتشابه العمليتين في انهما يعتمدان على…
سواء كنت تصرف مبالغ كبيرة او صغيرة على حملاتك في الإعلام المدفوع وبغض النظر عن نوع وحجم المعلن فأن الكل أصبح يشتري الإعلان بنفس السعر ويتحصل على عروض محدودة، فماهي ألية الشراء وما هو سبب هذا التغيير؟ اعتدنا في عصرنا الحالي على عروض الشراء والاستثمار سواء كأفراد او كيانات حكومية وخاصة، وأصبح ذلك طبيعيا مع…
Social Media: When setting up your campaign in the ad manager, the system will display the audience size and potential reach. Allocate sufficient budget to achieve the desired results and ensure you configure your frequency cap appropriately. If you manage multiple social media accounts with a limited budget it is not advisable to spread your…
تعتمد منصات التواصل الاجتماعي والشركات التقنية في نظامها البيئي على تشريعات ما يسمى بالحدائق المسورة والتي بناء عليها تتمكن هذه الشركات الرقمية من الحفاظ على بيانات المستخدمين وتحد من قدرة الجهات الخارجية في الوصول الى هؤلاء المستخدمين والاستفادة من بياناتهم. وعلى ما يبدو مما يتم تداوله من اخبار مؤخرا ان هناك توجه في أمريكا لإعادة…
Ramadan is the biggest season for media-buying in the MENA region, you must know how to spend your money if you want to have a successful campaign in a very competitive scene. It doesn’t matter what the brand name is, how big the budget is, or even how popular the media selection is. If the…
Are you considering spending big on media buying? Check what deals you could get in return for your investment. #MediaInvestment #PaidMedia A good media investment is all about good results and its positive impact on the business and brand, but if it is not optimized you will end up paying more than you should. Here…
Media frequency is an essential tool for measuring the success of any communication campaign whether it is on owned media, through a PR campaign, or in a paid-media campaign. Usually, it is associated with the unique reach figure (unduplicated reach). It indicates, for communication and marketing specialists, how many times a piece of content was…
Working with a media agency can offer several benefits for businesses and organizations looking to manage their advertising and marketing efforts effectively. Here are some of the key advantages of dealing with a media agency: Finance: dealing with paid-media invoicing can be overwhelming when dealing with multiple channels and platforms, the media agency can manage…