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Each advertiser is unique on their own despite all the similarities with their competitors. This uniqueness is extended within the advertiser and witness between Corporate/Brand advertising and Products Advertising, and from Product to another. The task of media planning and buying is simple, it is that constant change that makes it challenging and only way…
Description: The task of choosing and buying the media placement for placing an advertisement. This task is linked to the advertiser’s objective for having this placement (Campaign). The Media Planner and Buyer will create a document called Media Plan that includes Media Selections, Impressions of Ads and Frequency, Timing and Scheduling of the ads, total…
The media Planning & Buying process is based on market data and media performance findings, not general assumptions and new trials. Make sure to go through all the necessary information at the Brief stage, that is your first step to get your campaign right, everything you miss at this point will result in media investment…