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Social Media: When setting up your campaign in the ad manager, the system will display the audience size and potential reach. Allocate sufficient budget to achieve the desired results and ensure you configure your frequency cap appropriately. If you manage multiple social media accounts with a limited budget it is not advisable to spread your…
تعتمد منصات التواصل الاجتماعي والشركات التقنية في نظامها البيئي على تشريعات ما يسمى بالحدائق المسورة والتي بناء عليها تتمكن هذه الشركات الرقمية من الحفاظ على بيانات المستخدمين وتحد من قدرة الجهات الخارجية في الوصول الى هؤلاء المستخدمين والاستفادة من بياناتهم. وعلى ما يبدو مما يتم تداوله من اخبار مؤخرا ان هناك توجه في أمريكا لإعادة…
Programmatic Advertising share is rising in today’s media mix, and it is becoming an imperative part of the media investment for all sorts of advertisers investing in local and global markets. Over the past decade, programmatic advertising has seen several significant developments and will continue to develop in a way that makes the investment bigger…
Description: The task of choosing and buying the media placement for placing an advertisement. This task is linked to the advertiser’s objective for having this placement (Campaign). The Media Planner and Buyer will create a document called Media Plan that includes Media Selections, Impressions of Ads and Frequency, Timing and Scheduling of the ads, total…
I dedicate this blog to the area of media and business communication. I try to focus on the Paid-Media part, but every now and then I will tab into other areas including, Creative, PR, and Digital Marketing. My thinking of media is that it is more important nowadays for businesses and imperative for their success,…
In Communications, timing is essential it can be everything that you need, or worse, it might create what you don’t want and need. You can live with basic means and simple creativity, small PR support, and low frequency if you time your communication rightly. No matter how good your creativity is, how unique your technology…
In social media & YouTube paid advertising, one of many campaign objectives we can set on the Ad Manager is the Video Views. With this goal, advertisers can reach their audience by displaying a video ad. One of the things the ad manager will try to do is to deliver your video to a potential…