Daily Media & Advertising Trends Digest – Nov 5, 2025

1. Al-Arabia’s programmatic launch: Automation meets scale

For years, advertisers in our region (MENA) have experimented with programmatic out-of-home (OOH), but without scale, it has remained on the margins of media plans. Al-Arabia’s Jalal Khanfour explores how programmatic DOOH can finally deliver the reach, scale and automation for OOH planning across MENA. campaignme-al-arabia-programmatic-launch

2. Programmatic Supply‑Path & Transparency Under the Microscope

Adtech ecosystem reports suggest that in MENA buying transparency (fees, viewability, supply‑path) and measurement clarity remain weaker compared to mature markets. As spend grows, scrutiny of programmatic supply‑chain increases.
Implication: For KSA campaigns, build in supply‑path transparency clauses and demand viewability and fraud metrics upfront. Consider negotiating fixed CPM or outcome‑based deals with trusted partners, and monitor programmatic deals closely.

3. Regional Case Studies Highlight Localized Creative & Format Innovation

Some brands in the GCC are experimenting with native video, long‑form storytelling, and region‑specific cultural insights — rather than just global assets applied locally. These case studies show higher engagement and brand effect.
Implication: Encourage clients in KSA to localise creative specifically for the region (language, cultural cues, device usage). Run an A/B test comparing global vs region‑specific creative. Also ensure that format choice (vertical mobile video, fullscreen native, streaming pre‑roll) matches audience behaviour.

4. 26 AI SEO Statistics for 2026 + Insights They Reveal

SEOs need hard numbers to see what’s changing as AI platforms are impacting organic traffic and reshaping search behavior—and how fast.

Let’s look at the latest AI SEO statistics to guide your strategy in 2026. semrush-ai-seo-statistics