Daily Media & Advertising Trends Digest – Nov 2, 2025
Meta Expands Reels Monetization in MENA
Meta has announced the expansion of its Reels monetization program to more creators in the MENA region. This initiative allows creators to earn revenue through ads displayed in their Reels, providing new opportunities for content monetization. The move aims to boost engagement and attract more creators to the platform by offering financial incentives.
Actionables
- Creators should explore joining the Reels monetization program to diversify income streams.
- Brands can collaborate with creators to leverage Reels for targeted advertising campaigns.
Google Introduces AI-Powered Ad Tools
Google has unveiled new AI-powered tools designed to enhance ad creation and targeting. These tools leverage machine learning to optimize ad performance, providing advertisers with more effective ways to reach their audiences. The tools are expected to improve ad relevance and engagement, particularly in competitive markets.
Actionables
- Advertisers should integrate AI tools into their campaigns to enhance targeting precision.
- Regularly review AI-generated insights to refine ad strategies and improve ROI.
Saudi Arabia’s Digital Ad Spend Continues to Rise
Digital advertising expenditure in Saudi Arabia is projected to grow significantly, driven by increased internet penetration and mobile usage. The Kingdom’s focus on digital transformation and Vision 2030 initiatives are major contributing factors to this upward trend. Advertisers are increasingly allocating budgets to digital channels to capitalize on this growth.
Actionables
- Brands should increase investment in digital advertising to align with market trends.
- Focus on mobile-first strategies to engage the growing number of mobile users.
TikTok Launches New Ad Formats in MENA
TikTok has introduced new ad formats tailored for the MENA region, including interactive and shoppable ads. These formats aim to enhance user engagement and provide brands with innovative ways to connect with audiences. The launch is part of TikTok’s strategy to strengthen its presence in the region’s digital advertising space.
Actionables
- Explore TikTok’s new ad formats to create more engaging and interactive campaigns.
- Utilize shoppable ads to streamline the customer journey from discovery to purchase.
Programmatic Advertising Gains Traction in MENA
Programmatic advertising is gaining momentum in the MENA region, with more brands adopting automated ad buying to improve efficiency and targeting. This shift is driven by the need for data-driven marketing strategies and the ability to deliver personalized content at scale. As a result, programmatic spend is expected to rise steadily.
Actionables
- Consider integrating programmatic buying into media strategies for greater efficiency.
- Leverage data analytics to enhance targeting and personalize ad content.
Compiled by AI — verified insights from global and MENA sources.
