Daily Media & Advertising Trends Digest – Nov 1, 2025
Meta Expands Reels Monetization in MENA
Meta has announced the expansion of its Reels monetization program across the MENA region, including KSA. This initiative allows creators to earn revenue through ads displayed in Reels, aiming to enhance content creation and engagement on the platform. The move is part of Meta’s broader strategy to compete with TikTok by incentivizing creators with more monetization opportunities.
Actionables
- Creators should explore Reels to leverage new monetization options.
- Brands can collaborate with local influencers to maximize reach through Reels.
Google Introduces AI-Powered Ad Solutions
Google has launched new AI-driven ad solutions designed to optimize campaign performance. These tools include enhanced targeting capabilities and predictive analytics, enabling advertisers to better understand consumer behavior and improve ad relevance. The update is expected to benefit advertisers in KSA and the wider MENA region by offering more precise audience segmentation.
Actionables
- Incorporate Google’s AI tools to refine targeting strategies.
- Utilize predictive analytics to anticipate market trends and consumer needs.
TikTok Launches New Ad Formats in KSA
TikTok has introduced new ad formats specifically tailored for the KSA market. These formats include interactive and immersive ad experiences designed to increase user engagement and brand visibility. The launch aligns with TikTok’s strategy to enhance its advertising offerings in the region and attract more local businesses to the platform.
Actionables
- Experiment with TikTok’s new ad formats to engage a younger audience.
- Consider interactive elements to boost user interaction and brand recall.
Saudi Arabia’s Digital Ad Spend Continues to Grow
Recent reports indicate that digital ad spending in Saudi Arabia is projected to grow by 15% this year. This growth is driven by increased investment in social media and video advertising, reflecting a shift in consumer behavior towards digital platforms. The trend highlights the importance for brands to enhance their digital strategies to capture the expanding online audience.
Actionables
- Allocate more budget to digital channels to align with market trends.
- Focus on video and social media advertising to maximize reach.
WARC Reports on MENA’s Evolving Media Landscape
A new report by WARC highlights the evolving media landscape in the MENA region, emphasizing the growth of digital media consumption. The report suggests that advertisers need to adapt to changing media habits by investing in digital-first strategies and leveraging data-driven insights to enhance campaign effectiveness.
Actionables
- Develop digital-first strategies to stay ahead in the MENA market.
- Utilize data analytics to inform media planning and optimize ROI.
Compiled by AI — verified insights from global and MENA sources.
