Marketing Funnel and Cross-channels Signals For Better Brand Presence and More Conversions

The Future is Digital, and the future is here already. Every marketer whatever business they are running, they need to be present in the digital media world. Some use dedicated websites and apps. Others prefer social media accounts and maps. A few invest heavily in paid ads. Others would settle with minimal exposure. In all cases, what you do will determine how your brand is perceived.

How you do it will influence how profitable you can be. Some will succeed with the least of presence and investment, others will fail despite investing heavily. The challenge is that the digital world is not a straightforward ecosystem, it continues to grow in fragmentation, making it layer over layer a hard place to navigate, creating risk for losing opportunities. This is what the following article calls it the Signals that every marketer needs to pay attention to.

In conclusion, I think it is still important to define the marketing objective and goal (Marketing Funnel), but it is equally important to be adaptable and responsive to all signals that we receive across the digital and offline channels. Some of these signals are right in your own place, others are just around the corner. Constant Monitoring and Analysis, Flexibility and agility must be all components of our marketing strategy. One of the biggest mistake a marketer would do these days is to monitor and adjust their ad campaigns without looking into signals outside the ads manager, burning their budget and creative trying to fix an issue without determining the right cause.

Check the below article, by Search Engine Land, to know more about these important signals that we need to pay attention to and have the right marketing communication strategy to deal with them:

https://searchengineland.com/the-end-of-the-marketing-funnel-why-signals-are-your-new-opportunity-461655