Bundesliga Expands Global Viewing Rights
The Bundesliga is revamping its football viewing rights globally in attempt to provide its audinece with the best opportunities and viewing quality, as well as increasing its fan base. Another case showcasing how media is evolving now in term of digital streaming rights, tabing into influencers opportunities, while still offering high quality TV viewing options. All to answer the demands of its audience and expanding the reach opportunities for all marketers and bsuinesses who are considering sports investment.
In addition to its recent agreement with MBC Group for the MENA region rights, which includes a Free-To-Air matches, viewers can watch matches on MBC Action, MBC 1 (broadcasted the season opening match), and via Shahid platform (all matches) https://www.dfl.de/en/news/bundesliga-international-lands-historic-three-year-deal-with-mbc-group-for-the-mena-region/, the Bundesliga is now bringing new opportunities for its viewers in the UK and Ireland to enjoy watching games via TV, Online Streaming. They are now adding YouTube influencers including That’s Football – Mark Goldbridge football fan channel https://www.youtube.com/@thatsfootball and The Overlap with Gary Neville, Jamie Carragher, Jill Scott, Ian Wright, and Roy Keane https://www.youtube.com/@TheOverlap. A significant move and evolution in Digital streaming rights. Read the following Press Release for more details:
