Snap rolls out Promoted Places ad format in UK

Snap has rolled out its Promoted Places ad format in the UK, with Nando’s as its inaugural sponsor.

The format is placed within Snapchat’s Snap Map, a personalised map where users can view where their friends are located, as well as local points of interest based on an account’s usage trends.

Snap claims the Map feature has more than 400m monthly active users globally — or about 40% of total monthly active users of Snapchat (932m).

Read more about this new ad format on the media leader’s website: https://uk.themedialeader.com/snap-rolls-out-promoted-places-ad-format-in-uk/