Timing and Media Schedule Importance
In Communications, timing is essential it can be everything that you need, or worse, it might create what you don’t want and need.
You can live with basic means and simple creativity, small PR support, and low frequency if you time your communication rightly. No matter how good your creativity is, how unique your technology is, or how strong your PR and the Paid Frequencies are, you will not get your target, if you time it wrongly, and it can be very costly too.
With the wrong timing, you can lose something, lose a lot or lose everything. With the right timing, you can win something, win a lot or win big.
Put some effort to create a Scheduling approach in your communication strategy and plans.
